Not only are telco services commoditised in recent years, telco brands have become indistinguishable too. To consumers, telcos look the same, talk the same, act the same. The good news: all telcos are equally bad. The bad news: everyone’s suffering.
The first step to change is coming face to face with the truth. And the truth is people hate telcos. So we did. We made our harshest critics and the most brutal criticisms the face of our brand relaunch.
And that truth set us free - free to be a new kind of telco. One with a brand new voice, brand new services minus the hidden charges, contracts and T&Cs.
The first step to change is coming face to face with the truth. And the truth is people hate telcos. So we did. We made our harshest critics and the most brutal criticisms the face of our brand relaunch.
And that truth set us free - free to be a new kind of telco. One with a brand new voice, brand new services minus the hidden charges, contracts and T&Cs.